To promote their B2B 5G solutions, Verizon created a mobile theater in 2016 in a converted Ford E-450 Shuttle Bus. It travels the U.S., from coast-to-coast and appears at event’s where Verizon wants to educate an audience about their latest 5G services. Civic Entertainment Group was asked to rebuild the physical and digital experience.

The bus had been touring the country but the experiences, the physical build-out, the technology and the content, were ready for an upgrade. Aux (Alexander) was plugged in to assemble the Voltron team to make it work. We created Version 2.0 and it launched in February 2020 at an event in Orlando Florida. The bus will continue to travel around the U.S. over the next few years. The content will continue to be updated using the one-of-a-kind remote management workflow.

The new experience is comprised of five, 85″ 4K touch-enabled displays. The displays create a series of five images or one big one. All controlled via custom local web-based CMS that drives playback through the Unity game engine. This is the second time Alexander has used a game engine to drive immersive experience content inside of a moving vehicle. (The first time was the award-winning school bus “Field Trip to Mars”.) Multiple internal systems also run through the CMS including lights and door control as system power, bus engine data and overall health of all of the services.

The entire experience is run from one server rack unit installed in the rear of the bus but not visible to the passengers. Alexander worked with the engineers to design the power system that enables the entire experience to run off a gas generator wired into the bus’s fuel tank, a battery that can run the experience for a few hours and then shore-power which enables the bus to be brought indoors at a convention and plugged into standard RV power. The bus can be booted up in less than 5 minutes and entirely monitored through a custom cloud-based babysitter application, providing everyone with real-time status updates and the ability to remotely connect if necessary.