Building Hawkfish | Aux Works, Inc.

Unleashed

Secretive company rocketed the late-entered candidate to #2 in the polls.

Plugged in

In only 3 months we staffed 200 people to produce over 500 ads using our network

Over Thanksgiving weekend in late November of 2019 Mike Bloomberg announced his candidacy for president. A week later, he called Aux (Christian). We were brought in to not only help produce ads for the campaign, but also to help build out what would become Hawkfish. – a secretive tech firm he started to initially help the DNC, but eventually be unleashed to take a late-entering candidate to #2 in the polls.

Christian functioned as one of the production leads of Hawkish. Responsible for over 500 ads, campaign Podcasts, TV spots, and also recruited through our network what would become a 200 person team of producers, editors, outside partners, creatives and strategist – all within 3 months. Including one of the campaigns most viewed ads – How We Will Win & Assembly Line. Our connections provided Hawkfish and Bloomberg with employees still fighting the good fight for the 2020 election. We also became the toast of the internet for a few days / weeks with our groundbreaking tactics within the political arena. We disrupted the way political advertising can work. We made facebook and other platforms change their rules in an unprecedented way.